Health On the Net (HON) Foundation, the non-profit organization that oversees the HONcode, the oldest and most widely used ethical and trustworthy code for medical- and health-related information on the Internet, recently launched a new and improved certificate for medical and health web sites [1]. The new certificate is an initiative to further enhance the HONcode certification system and to encourage health and medical information seekers to be more critical when searching for information online. It is also intended to advance the ethical use and promotion of health and medical data among online information providers.