In an age where media plays a dominant role in the lives of American children, doctors are recommending that parents establish a media consumption plan for their families. A newly revised policy statement on children, adolescents and the media released on Monday by the American Academy of Pediatrics (AAP) offers guidance for managing kid’s use of media [1].
Overweight Kids and TV: An Advertising Epidemic
On Saturday afternoon, September 29th, 2007, the cable television channel Nickelodeon showed nothing for three hours to celebrate “Worldwide Day of Play”, encouraging children to get off the couch and be active. The “Worldwide Day of Play” is part of Nickelodeon’s “Let’s Just Play” campaign, in partner with the Alliance for a Healthier Generation, to encourage kids to participate in active, healthy and playful lifestyles. The goal of the Alliance for a Healthier Generation is to create a new generation of healthy Americans by addressing one of the nation’s leading public health threats — childhood obesity.
So it should be simple, right? Don’t let kids spend so much time in front of the television … get them to be more active and they won’t be overweight. Or is there more to it? Let’s explore some of the science.