Fooducate is an app for the iPhone and Android that allows consumers to get easy-to-understand information about the quality of a product by scanning the bar code with their smart phone. A first-place winner of the U.S. Surgeon General’s Healthy Apps Challenge, Fooducate was developed by dieticians and parents to help consumers see through some of the “tricks” product manufacturers use to conceal unhealthy ingredients, including artificial food colorings (which are controversial among nutritionists and scientists), high-fructose corn syrup, trans fats (which can legally “hide” in foods in small amounts), and various additives.